Paul Graham: What does it mean to do things that don't scale?

Summary

In the beginning, startups should do things that don't scale, which means doing things in a handmade, artisanal, and painstaking way. This approach may not be sustainable for long-term growth, but it is crucial for early-stage startups to do these things anyway.

Key points:

Startups should focus on doing things manually and in a non-scalable way in the beginning.
This allows startups to learn valuable lessons and gain insights from early customers.
By manually handling tasks, startups can provide a personalized experience and build strong relationships with customers.
Although this approach may require a lot of effort, it is worth it for the valuable feedback and learning opportunities it provides.

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