Spotting Ecommerce Trends in Shipping Data - Laura Behrens Wu

Summary

Laura Behrens Wu is the CEO and co-founder of Shippo, a company that powers shipping for e-commerce. They connect their customers to a network of shipping providers and help them determine which provider to use for each package. Shipping is important for e-commerce because it directly affects conversion rates. Shippo provides an API and a dashboard for customers to interact with their services. Their typical customers are e-commerce stores that sell differentiated products and want to maintain their own brand experience. Laura Behrens Wu had no prior knowledge of logistics before starting Shippo in 2013.

Laura Behrens Wu is the CEO and co-founder of Shippo, a company that powers shipping for e-commerce.
Shippo connects customers to a network of shipping providers and helps them determine which provider to use for each package.
Shipping is important for e-commerce as it directly affects conversion rates.
Shippo provides an API and a dashboard for customers to interact with their services.
Their typical customers are e-commerce stores that sell differentiated products and want to maintain their own brand experience.
Laura Behrens Wu had no prior knowledge of logistics before starting Shippo in 2013.

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