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  3. Selina Tobaccowala at the Female Founders Conference 2016

Summary

Selina Tobaccowala, the CTO and President of SurveyMonkey, discusses her work as President and CTO of SurveyMonkey, co-founding Evite, and building her new startup. Here are the key points from the interview:

  • Importance of aligning upfront with co-founder on company goals and financial outcomes
  • Lesson learned about raising too much money in the early days of startup
  • Advice on scaling a company, drawing from experience at SurveyMonkey
  • Importance of thinking about global and international aspects from the beginning
  • Need to consider language and user experience design upfront
  • Significance of using quantitative and qualitative data and incorporating A/B testing
  • Advice on international expansion, suggesting gradual implementation
  • Importance of assembling a diverse and independent board of directors or advisory board
  • Importance of communication and transparency within a technical team
  • Importance of engineers believing in the mission of the company
  • Decision to join SurveyMonkey instead of starting her own company
  • Importance of people, product, and learning in decision-making
  • Importance of gathering feedback from customers and employees
  • Impact of Dave Goldberg's passing and importance of strong leadership
  • Leading the company through a difficult time and importance of hiring employees who believe in the mission
  • Advantages of starting a startup now and benefits of tighter capital market
  • Approach to vetting ideas and importance of execution and building a strong vision
  • Importance of building a strong company culture and making thoughtful decisions
  • Importance of setting goals and milestones in a growing company
  • Importance of maintaining control and focusing on driving revenue in a startup
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