Selina Tobaccowala at the Female Founders Conference 2016

Summary

Selina Tobaccowala, the CTO and President of SurveyMonkey, discusses her work as President and CTO of SurveyMonkey, co-founding Evite, and building her new startup. Here are the key points from the interview:

Importance of aligning upfront with co-founder on company goals and financial outcomes
Lesson learned about raising too much money in the early days of startup
Advice on scaling a company, drawing from experience at SurveyMonkey
Importance of thinking about global and international aspects from the beginning
Need to consider language and user experience design upfront
Significance of using quantitative and qualitative data and incorporating A/B testing
Advice on international expansion, suggesting gradual implementation
Importance of assembling a diverse and independent board of directors or advisory board
Importance of communication and transparency within a technical team
Importance of engineers believing in the mission of the company
Decision to join SurveyMonkey instead of starting her own company
Importance of people, product, and learning in decision-making
Importance of gathering feedback from customers and employees
Impact of Dave Goldberg's passing and importance of strong leadership
Leading the company through a difficult time and importance of hiring employees who believe in the mission
Advantages of starting a startup now and benefits of tighter capital market
Approach to vetting ideas and importance of execution and building a strong vision
Importance of building a strong company culture and making thoughtful decisions
Importance of setting goals and milestones in a growing company
Importance of maintaining control and focusing on driving revenue in a startup

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