Sneaky Way to Use Google Ads in Your SaaS (Copy This Strategy)

Summary

The video discusses a strategy to use Google ads against SaaS competitors, acknowledging the moral implications but emphasizing the potential benefits. The strategy involves setting up competitor ads and targeting their brand names. It provides instructions on how to create campaigns, choose keywords, and craft effective ads. The video also mentions the possibility of competitors running ads on your brand name and suggests running ads on your own brand name as well. Additionally, it highlights the bonus side effect of gaining insights into competitors' performance. The speaker emphasizes the importance of analyzing competitor ads and using the data to improve one's own campaigns. The content is concise, self-contained, and offers valuable insights for viewers.

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