PR + Content for Growth by Kat Mañalac and Craig Cannon

Summary

The video discusses the effective use of PR and content for brand building and user acquisition. The speakers define content as anything created and distributed on one's own channels to attract a specific audience, while PR refers to pitching to external publications. They emphasize the importance of telling the story of your startup to investors, press, users, and potential employees. Good content allows you to shape and spread your story, while pitching to press exposes it to a larger audience. The video covers when and why to start content marketing, how to think about content as a product, how to measure its effectiveness, and how to do your own PR. The speakers also advise focusing on building something people want before investing too much time and energy in marketing.

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