Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom

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Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom

Summary

Des Traynor, co-founder of Intercom, discusses the importance of product strategy and the need to say no to solving small, rare problems. He emphasizes the significance of focusing on solving meaningful problems rather than getting caught up in solving small, niche issues. Traynor shares his experience of starting Intercom and highlights the iterative process they went through to add features and improve their product. He also emphasizes the need to align product strategy with marketing efforts and maintain a resonant brand. Traynor concludes by cautioning against solving small, rare problems, as they may not have a significant impact on the overall product strategy.

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