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  3. Know Why You're Starting a Company - Danae Ringelmann of Indiegogo

Summary

Danae Ringelmann, founder of Indiegogo, emphasizes the importance of knowing your "why" when starting a company. Here are the key points she shares:

  • Understanding the problem you are trying to solve and having a genuine passion for it is crucial for success.
  • Your "why" can attract like-minded co-founders and help you overcome obstacles and pivot when necessary.
  • Knowing your why can provide motivation during difficult times.
  • Your "why" informs your strategy and guides product development.
  • Ringelmann believes in democratizing access to capital and providing various funding options to maximize people's experiences.
  • Having a strong why attracts talented individuals and customers who align with the company's mission.
  • Ringelmann encourages entrepreneurs to gain clarity on their why to drive their company's success.
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