Urska Srsen | Video Wiz

Summary

Using quantified self technologies to help pregnant women have a healthier pregnancy

Bella Beat developed a device and app for expectant mothers to listen to their baby's heartbeat and share the experience
Challenges of starting a startup and the early stages of Bella Beat's journey

Unlikely journey from dropping out of med school to becoming a tech company founder

Emphasizes the personal and emotional nature of being a founder or artist
Challenges of letting others evaluate and critique your work
Prospect of achieving amazing outcomes and working on their own ideas drives founders

Building a remote patient monitoring system for public healthcare

Initially built a complicated prototype from a professional care provider perspective
Scaled down and focused on creating an easy-to-understand emotional experience for patients
Challenges in entering the competitive wearables market

Potential of wearables to transform healthcare and pregnancy as an entry point

Challenges faced by European founders in building tech companies in Europe and the US
Advantage of being resourceful and able to build things from scratch
Bridging over to the US can make things easier for startups

Starting a company without sufficient funds or knowledge of marketing and PR

Applied for a competition and won, leading to an invitation to apply for Y Combinator
Moved to the US and found themselves competing with more experienced individuals

Importance of hard work, perseverance, and learning from rejection in starting a company

Importance of a strong team and good execution in the startup world

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