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  3. Most Startups Are Undercharging - Dalton Caldwell

Summary

  • Most startups undercharge for their products, which can lead to inaccurate data about demand.
  • Successful startups charge a premium for their product because it solves a significant problem for customers.
  • Examples of successful companies that charged a premium include Instacart, Jordache, Airbnb, and Dropbox.
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