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  3. Kirsty Nathoo with Shan-Lyn Ma, Founder of Zola

Summary

Zola Founder Shan-Lyn Ma discusses the challenges and success of running an ecommerce business, particularly in the wedding registry industry. She highlights the pain points Zola addresses for couples and the innovative features and technology they use. Ma also shares her experiences with seed funding and offers advice for female founders.

  • Zola aims to improve the wedding registry experience by addressing pain points for couples.
  • The company offers a wide range of registry options and uses design and technology to cater to millennials.
  • Zola's success is attributed to a product users love and a sustainable business model.
  • The wedding registry model provides built-in demand and predictability, unlike traditional ecommerce.
  • Shan-Lyn Ma shares her experiences with seed funding and the value of having a mentor and active investor.
  • She discusses the differences in pitching styles between male and female founders and emphasizes the importance of conviction and confidence.
  • Ma also highlights the importance of committing to an idea for at least 10 years before starting a startup.
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