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  3. Michael Seibel - How to get your first ten customers?

Summary

Michael Seibel, Managing Director at Y Combinator, provides advice on how to find your first 10 customers. He suggests starting with people you know who have the problem you are solving. It is important to hand recruit these customers and not rely on elaborate advertising or viral growth. Additionally, it is crucial to target customers who intensely have the problem, are willing to work with early-stage startups, and are willing to pay for a solution. Charging customers helps determine if they truly have the problem. Qualifying customers through a set of questions is necessary before aggressively pursuing their sign-up.

  • Start with people you know who have the problem you are solving
  • Hand recruit customers instead of relying on advertising or viral growth
  • Target customers who intensely have the problem and are willing to work with early-stage startups
  • Charging customers helps determine if they truly have the problem
  • Qualify customers through a set of questions before aggressively pursuing their sign-up
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