The Most Important Decision is Getting Started – Laura Behrens Wu

Summary

Laura Behrens Wu, the CEO and co-founder of Shippo, shared her story of founding the company at the 2017 Female Founders Conference. Shippo is a platform that makes shipping more affordable and easier for e-commerce companies. Laura emphasized the importance of getting started and not overthinking the idea. She advised working on painkillers, products that solve real pain points, rather than vitamins, which are nice to have but not essential. Laura also discussed the challenges of fundraising as a first-time founder and the importance of effective communication and setting clear expectations with investors. Despite facing challenges, Shippo successfully raised $7 million from Union Square Ventures. Laura highlighted the importance of being authentic, passionate, and honest when pitching to investors. She also emphasized the need for self-care and taking care of oneself as a way to take care of the company. Laura discussed the challenges of being a female founder in a male-dominated industry and the importance of creating a system that supports women in entrepreneurship. She encouraged female entrepreneurs to be role models for the next generation and to drive change in the tech industry.

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