Jessica Livingston on Cofounder Disputes and Making Something People Want

Summary

The two most common reasons startups fail are cofounder disputes and not making something people want.

Founder relationships are critical to the success of a startup, and founder breakups can crush a startup.
It is important to carefully choose a cofounder and address any red flags.
Making something people want is extremely difficult, and most startups are not able to do it.
Founders must be able to talk to users and adjust their idea accordingly.
Startups often have to try multiple approaches and may need to completely change their idea to find success.

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