Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber)

Summary

Gustaf Alstromer, former product lead for Growth at Airbnb, and Ed Baker, former Head of Growth at Uber, discuss growth experiments and team dynamics at scaling companies. They highlight the importance of optimizing the display of friends on the app, focusing on friending as a driver of retention and engagement, and integrating all functions of the growth team. They also discuss the shift towards paid acquisition, calculating the lifetime value of users, and the challenges of scaling in different markets. The speakers emphasize the need for experimentation, making counterintuitive product decisions, and finding the right North Star metric for growth. Ultimately, the goal is for all teams to become growth-oriented and use data to drive decision-making.

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