Making Physical Retail as Easy as Opening an Online Store - Ali Kriegsman and Alana Branston

Summary

Ali Kriegsman and Alana Branston are the founders of Bulletin, a platform that allows brands to share the cost of a physical store. They went through YC Fellowship and the winter 2017 batch. Bulletin quickly gained customers by reaching out to brands they loved and offering them a profile on their digital magazine. They currently have three locations in New York City and plan to open more. They determine pricing based on what brands are willing to pay and keep it accessible for emerging brands. They have successfully opened three locations and are expanding. They use data and customer insights to determine the best locations for their stores. Bulletin provides short-term license agreements and discounts for brands to test out locations. They believe that physical retail is still valuable and that the future of retail is about community and in-person experiences.

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