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Summary

The topic of the video is the release of the book "$100M Leads" by Alex Hormozi. The book provides strategies for local business owners to scale their businesses and increase profits. It emphasizes the importance of lead generation and offers various methods for generating leads, including warm outreach, posting free content, running paid ads, and cold outreach. The book also discusses the value of lead magnets, referrals, and affiliates in growing a business. The video offers free content and encourages viewers to invest in the book for further guidance.

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