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Summary

Adora Cheung, founder and CEO of Homejoy, spoke at Startup School Europe 2014 about her experience in building her company. She emphasized the importance of the entrepreneurial spirit in Europe, particularly in London and Berlin. Adora also discussed the theme of "how not to die" in the context of a startup, sharing her own struggles and the lessons she learned along the way.

  • Adora Cheung and her co-founder struggled to find a problem to solve for their startup, but eventually started a company called Path Joy, connecting people with therapists and life coaches.
  • They faced financial struggles and pressure from their parents, resorting to working on a network of blogs to make money.
  • Adora and her co-founder identified a problem in the cleaning industry while working out of a dirty apartment, leading to the idea for their startup, Homejoy.
  • They initially struggled to find customers and cleaners, but discovered a demand for their service.
  • Adora emphasizes the importance of using the right equipment and techniques to provide quality service.
  • They faced challenges in raising capital, but eventually secured funding from investors, including Max Levchin.
  • Homejoy achieved success, expanding to over 30 markets and raising $40 million in venture capital.
  • Adora encourages entrepreneurs to embrace failure as a learning opportunity and to never give up, as success is based on continuous effort and resilience.
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