Urska Srsen Speaks at Y Combinator Female Founder Conference 2016

Summary

Urska Srsen, co-founder and chief product officer of Bellabeat, spoke at Y Combinator's 2016 Female Founders Conference. She discussed her journey into startups, the challenges of being a non-American startup, and the importance of understanding and meeting the needs of women as users of technology. Key points include:

Urska's journey from studying sculpture to starting a tech company focused on women's health
Bellabeat's development of an app and device for pregnant women to listen to their baby's heartbeat
The challenges of being a non-American startup and the lack of funding and knowledge in Europe compared to Silicon Valley
Bellabeat's success in developing and shipping hardware products with a focus on women's needs
The challenges European founders face compared to those in Silicon Valley and the importance of having a base like Y Combinator
The importance of observation, adaptability, and commitment in building a startup
The challenges of scaling a hardware product and the need to let go of team members not aligned with growth
The importance of being prepared to move operations to the factory floor and having a clear vision that evolves with each product
Bellabeat's versatile jewelry product for tracking activity, sleep, menstrual cycle, and managing stress.

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