Growth with Alex Schultz (How to Start a Startup 2014: Lecture 6)

Summary

Alex Schultz, the VP of Growth at Facebook, gives an overview of growth for startups. He emphasizes the importance of retention as the most important factor for growth. Startups should focus on achieving product-market fit before implementing growth tactics. The lecture also discusses the concept of the "magic moment" that gets users hooked on a service. Schultz highlights the need for startups to have a North Star metric and to optimize for the marginal user. He also discusses strategies for internationalization and the importance of understanding virality. The lecture emphasizes the importance of understanding and driving growth for startups through strategic marketing tactics.

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