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Summary

The most profound aspect of the text is that the speaker shares the top 13 books every business owner should read, based on his own experience and influence on his business career.

Key points:

  • The speaker buys and studies a select few books out of the 50 he purchases each year.
  • The 13 books that have had the most influence on his business career are listed.
  • The listed books include "Influence" and "Persuasion" by Robert Cialdini, "50 Scientific Ways of Getting to Yes" by Robert Cialdini, "Dotcom Secrets" by Russell Brunson, "One to Many" by Jason Fladley, "Ready, Fire, Aim" by Mark Roberts, "How to Make Friends and Influence People," "Wooden on Leadership," "Bezos's Letters to Shareholders," "100 Million Offers" (which he wrote himself), "Sales Acceleration Formula" by Mark Roberts, "Predictable Revenue" by Aaron Ross, and "The Motive" by Patrick Lencioni.
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