Diane Greene at Startup School 2013 | Video Wiz

Summary

Diane Greene, co-founder of VMware, discusses her experience in the startup world and the success of VMware. She emphasizes the importance of having a big vision and pushing oneself to achieve it.

Diane Greene's experience founding VMware and the concept of virtualization revolutionizing the industry
Importance of integrating family into the startup process
Self-funding initially and seeking angel investors who were technically knowledgeable
Fundraising experience, receiving funding from computer scientists and strategic partnerships with hardware vendors
Maintaining desired valuation and successfully going public during the dot-com bubble
Challenges and decisions faced by entrepreneurs, keeping options open when seeking funding
Building a product and finding a feasible first milestone that creates value
Avoiding dependencies on other companies to maintain control and power
Development and launch of a desktop product allowing running Windows on Linux
Marketing the product as a Linux tool with a free trial, gaining traction and showcasing at a startup conference
Launching a product at Demo, using public relations for marketing
Experiences with patents and building a board of directors, protecting intellectual property and suing a company
Convincing influential individuals to support the startup by offering something of value in return
Importance of having the right people on the board and partnering with hardware vendors for success in the enterprise market
Challenges in convincing hardware vendors to work with VMware, securing a partnership with IBM
Overcoming legal challenges with IBM to successfully sell the product
Importance of creating a product that people love and improves their lives
Bringing freedom of choice to the desktop and love for getting questions
Each startup is different and challenging.

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