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  3. Diane Greene at Startup School 2013

Summary

Diane Greene, co-founder of VMware, discusses her experience in the startup world and the success of VMware. She emphasizes the importance of having a big vision and pushing oneself to achieve it.

  • Diane Greene's experience founding VMware and the concept of virtualization revolutionizing the industry
  • Importance of integrating family into the startup process
  • Self-funding initially and seeking angel investors who were technically knowledgeable
  • Fundraising experience, receiving funding from computer scientists and strategic partnerships with hardware vendors
  • Maintaining desired valuation and successfully going public during the dot-com bubble
  • Challenges and decisions faced by entrepreneurs, keeping options open when seeking funding
  • Building a product and finding a feasible first milestone that creates value
  • Avoiding dependencies on other companies to maintain control and power
  • Development and launch of a desktop product allowing running Windows on Linux
  • Marketing the product as a Linux tool with a free trial, gaining traction and showcasing at a startup conference
  • Launching a product at Demo, using public relations for marketing
  • Experiences with patents and building a board of directors, protecting intellectual property and suing a company
  • Convincing influential individuals to support the startup by offering something of value in return
  • Importance of having the right people on the board and partnering with hardware vendors for success in the enterprise market
  • Challenges in convincing hardware vendors to work with VMware, securing a partnership with IBM
  • Overcoming legal challenges with IBM to successfully sell the product
  • Importance of creating a product that people love and improves their lives
  • Bringing freedom of choice to the desktop and love for getting questions
  • Each startup is different and challenging.
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